Privacy Policy

Last updated on 23 Jan 2024

1. Introduction

Lustra Labs ("we," "our," or "us") is committed to protecting your privacy and maintaining the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our AI-powered business solutions.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us, including:

  • Name and contact information (email, phone number, address)

  • Business information (company name, job title, industry)

  • Account credentials and preferences

  • Communication records and correspondence

  • Payment and billing information

  • Professional background and interests

2.2 Automatically Collected Information

We automatically collect certain information when you visit our website or use our services:

  • IP addresses and device identifiers

  • Browser type and version

  • Operating system information

  • Website usage patterns and navigation data

  • Cookies and similar tracking technologies

  • Location data (general geographic area)

  • Referral sources and search terms

2.3 Third-Party Data

Through our AI-powered services, we may access and process:

  • Publicly available business information

  • Social media profile data (when publicly accessible)

  • Professional networking information

  • Industry and market research data

  • Intent data and behavioral signals

  • B2B contact databases (with proper licensing)

3. How We Use Your Information

3.1 Service Delivery

  • Provide custom development and AI services

  • Deliver lead generation and sales acceleration solutions

  • Create and manage content authority programs

  • Implement data-as-a-service solutions

  • Provide customer support and technical assistance

3.2 Business Operations

  • Process payments and manage accounts

  • Communicate about services, updates, and promotions

  • Analyze service performance and user behavior

  • Improve our AI models and algorithms

  • Conduct research and development activities

3.3 Legal and Compliance

  • Comply with applicable laws and regulations

  • Protect against fraud and security threats

  • Enforce our terms of service and agreements

  • Respond to legal requests and proceedings

4. Information Sharing and Disclosure

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in:

  • Cloud hosting and data storage

  • Payment processing

  • Analytics and performance monitoring

  • Customer relationship management

  • Marketing and communications

4.2 Business Partners

For our AI services, we may share certain information with:

  • Licensed data providers and aggregators

  • AI platform providers (OpenAI, Cohere, Azure AI, Pinecone)

  • CRM and marketing automation platforms

  • Social media and advertising platforms

4.3 Legal Requirements

We may disclose your information when required by law or in response to:

  • Valid legal process or government requests

  • Protection of our rights and property

  • Public safety or security concerns

  • Fraud prevention and investigation

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.

5. Data Security and Protection

5.1 Security Measures

We implement industry-standard security measures including:

  • Encryption of data in transit and at rest

  • Access controls and authentication systems

  • Regular security audits and assessments

  • Employee training on data protection

  • Incident response and breach notification procedures

5.2 Compliance Standards

Our systems maintain or utilize:

  • SOC 2 Type II certification

  • GDPR compliance frameworks

  • CCPA compliance protocols

  • HIPAA compliance capabilities (when required)

  • Industry-specific regulatory requirements

5.3 Data Retention

We retain your personal information only as long as necessary to:

  • Fulfill the purposes outlined in this policy

  • Comply with legal obligations

  • Resolve disputes and enforce agreements

  • Maintain business records as required

6. Your Rights and Choices

6.1 Access and Control

You have the right to:

  • Access your personal information

  • Correct inaccurate or incomplete data

  • Delete your personal information (subject to legal requirements)

  • Restrict or object to certain processing activities

  • Data portability (where applicable)

6.2 Communication Preferences

You may:

  • Opt out of marketing communications

  • Update your contact preferences

  • Unsubscribe from newsletters and promotional emails

  • Manage cookie and tracking preferences

6.3 GDPR Rights (EU Residents)

If you are in the European Union, you have additional rights including:

  • Right to be forgotten

  • Right to data portability

  • Right to object to processing

  • Right to withdraw consent

  • Right to lodge a complaint with supervisory authorities

6.4 CCPA Rights (California Residents)

If you are a California resident, you have the right to:

  • Know what personal information is collected and how it's used

  • Delete personal information (with certain exceptions)

  • Opt out of the sale of personal information

  • Non-discrimination for exercising your rights

7. Cookies and Tracking Technologies

7.1 Types of Cookies

We use various types of cookies and tracking technologies:

  • Essential cookies for website functionality

  • Analytics cookies for performance measurement

  • Marketing cookies for advertising and personalization

  • Preference cookies for user experience customization

7.2 Cookie Management

You can manage cookie preferences through:

  • Browser settings and controls

  • Our cookie preference center

  • Third-party opt-out mechanisms

  • Industry opt-out tools and platforms

7.3 Visitor Intelligence

Our proprietary visitor intelligence technology may:

  • Identify returning visitors and their behavior patterns

  • Enhance user experience and personalization

  • Improve lead generation and conversion rates

  • Provide analytics and performance insights

8. International Data Transfers

8.1 Cross-Border Processing

Your information may be transferred to and processed in countries other than your own, including the United States, where our servers and service providers are located.

8.2 Transfer Safeguards

We ensure appropriate safeguards for international transfers through:

  • Adequacy decisions and approved transfer mechanisms

  • Standard contractual clauses

  • Binding corporate rules

  • Certification schemes and codes of conduct

9. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated policy on our website

  • Sending email notifications to registered users

  • Providing prominent notice of significant changes

11. Contact Information

11.1 Privacy Questions

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Email: contact@lustralabs.com

11.2 Data Protection Officer

For GDPR-related inquiries, you may contact our Data Protection Officer at:

Email: legal@lustralabs.com

11.3 Rights Requests

To exercise your privacy rights or submit a data request, please contact us at:

Email: legal@lustralabs.com

12. Jurisdiction and Governing Law

This Privacy Policy is governed by the laws of California, United States of America without regard to conflict of law principles. Any disputes arising under this policy will be subject to the exclusive jurisdiction of the courts in California.